Jute is the second most important vegetable fibre after cotton, in terms of usage, global consumption, production and availability. India is a largest raw jute producing country in the world. The Jute Industry occupies an important place in the Indian economy. In a major initiative, Innovation Centre for Natural Fibre (ICNF) at NID has set up Jute Design Cell (JDC) for Shopping Bags and Lifestyle Accessory in collaboration with Indian Jute Mills Association (IJMA) and Jute Products Development and Export Promotion Council (JPDEPC) under sponsorship from National Jute Board (NJB), Ministry of Textiles, Govt. of India.
The key objective of the Jute Design Cell for Shopping Bags and Lifestyle Accessories is to develop newer and innovative products through design and technology intervention for value addition and better market at home and abroad.
During last three years (2015-18), JDC has designed and transferred know-how to industry of a large number of jute products comprising of Fashion Bags, Shopping/Carry Bags and Home Décor for commercial manufacture.