Retail is truly a multi-disciplinary discipline. It encompasses a coming
together of various knowledge domains from architecture, design, spatial
design to branding, merchandising, management, retail. Most of these
domains are studied exclusively, whereas in retail it is necessary that
there is a generalised knowledge of all these domains and a specialised
knowledge of coherently bringing them together for effective “retail”
experience. This programme seeks to create Retail Designers who have a
complete understanding of the relevant technologies, techniques and retail
processes and their interplay and using them to create a truly holistic and
coherent retail experience for the consumers that is not only delightful but
also profitable.

The programme will introduce to retail environment and to trends in the
design of retail spaces including props ambience creation and visual
merchandising. It includes study of retail history and development,
which enables to understand how the retail environment has changed
and how the development process works in India and overseas. On the
management side, study includes marketing, merchandising and buyer
behavior and strategic issues.