The mandate for NID is to offer world-class design education and to promote design awareness and application towards raising the quality of life by and through Education to create design professionals of excellence to help meet India's diverse design needs. To train design trainers for other design and design-related institutions and positions in the 21st century as global leaders in Design Education and Research by recognising the changes in economic and business environment nationally and globally.

Ensuring the expansion in the number of quality design professionals and faculty, through existing and new institutional mechanisms.

Becoming a repository of design knowledge, experience and information on products, systems, materials, design and production processes related to traditional as well as modern technologies.

Encouraging the design of products and systems of everyday use in a spirit of restless search for indigenous design solutions by focusing on affordable design for the masses.

To undertake fundamental and applied research to create cutting edge knowledge in the areas of design especially those concerned with user understanding and trends.

To help place designers in key sectors of national need for benchmarking of standards of design education and practice and encouraging 'thinking global and acting local'.

To offer integrated design consultancy services and cutting-edge design solutions providing practice opportunities to students as well as a revenue stream to the institute.

Providing design inputs from the point of view of using design as an integrating force in varied areas like science, technology, management etc. to raise quality of life through well designed products, services, processes, systems, etc.

To humanise technology and integrate the physical with the virtual and digital worlds through better information and interface design.

To provide design intervention for craft, handloom, rural technology, small, medium and large-scale enterprises, and outreach programmes for capability and institution building and sustainable livelihood, employment opportunities and economic growth.

This vision acknowledges that higher education in design will have greater responsibilities to meet the needs of society both in India and abroad. We must be prepared to accept this challenge so that we can continue to lead advances in educational and technological innovation, creative expression and design led problem solving. At the same time NID anchors itself to cultural strengths of India and fosters strategic design linkages of innovation and entrepreneurship with the various sectors of industry.

NID will also have to identify opportunities for newer linkages across institutional, national and cultural boundaries in order to create newer opportunities for the development of people and industry. As the external environment changes, NID must reshape existing programmes or initiate new programmes to maintain or gain leadership positions.

NID has taken five decades of pioneering hard work by the academic community at the institute to develop a system of education which lays more emphasis on learning than on mere instruction. Over a span of the last 50 years, the institution has made it a point to lay emphasis on learning and to pursue innovation led designs through the development of the mind and skills of designers. This technique has motivated students to perform better and has given them an edge over other design professionals. The institute's client servicing team facilitates students in getting involved with real life projects, which in turn adds value to the upcoming professionals giving them a taste of actual situations.

Mission, Vision, Values


Emerge as a leader in design research rooted in its unique glocal mileu. Influence the design of technology especially in disruptive domains, leading to new job opportunities in the country. Engage in practice informed by research that has significant socio-cultural and environmental impact, emerging as the key driver of wealth creation.


To build a design aware/conscious society through education that fosters innovation and invention, aimed solving problems, staging experiences and speculating futures, in service individual and collective well being.


Inclusive committed to building an egalitarian society based on trust and respect. Conscientious committed to compassion, care and concern. Sustainable not only ecologically sensitive, but also self aware and self reliant.

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